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Since publishing our guest post in TechCrunch, entitled "Welcome To The Unicorn Club: Learning From Billion-Dollar Startups," we have seen a number of articles, videos, blogposts, and organizations refer to the topic of these rare billion-dollar venture-backed technology start-up companies which we’ve coined as a “Unicorn”.
We are happy our work and terminology has been widely embraced by the start-up and venture community--and beyond. The Cowboy Ventures team puts a lot of time and effort into our ongoing project, and would appreciate if any references cite Cowboy Ventures and provide a link back to our website at www.cowboy.vc when using these marks.
Two simple ways to provide proper attribution to Cowboy Ventures are:
Mark Unicorn or The Unicorn Club with a citation marker, and provide a reference to Cowboy Ventures and a link to the website in a footnote.
Include a reference and link to Cowboy Ventures or our post in TechCrunch (or hyperlink the text “Cowboy Ventures”) within the text of the paragraph where Unicorn or The Unicorn Club are first referenced. The TechCrunch article can be found here.